Book reviews,  Books

Book Review | She’ll Never Make It by Masoom Minawala

In a world where ambitious, young women often undergo a lot of skepticism, Masoom Minawala’s new book, “She’ll Never Make It,” is a light-hearted guide on resilience and empowerment. The book not only challenges those who have it in themselves to venture in uncharted territories but also mirrors Masoom’s struggles and wins across the years of her entering the influencer industry.


‘She’ll never make it’ is something many ambitious, driven and entrepreneurial young women hear, especially if they want to do something totally different. And Masoom Minawala was no exception. Ridiculed and derided, Masoom decided to prove everyone wrong. Today she’s one of the top influencer-creators in India and companies line up to get her to endorse their products. Because when Masoom says ‘buy’, her 1.4 million followers trust her and her judgement.

This is the story of how Masoom, despite multiple setbacks and failures, scaled it to the top – and how you can too. Brutally honest, this book is packed with Masoom’s secrets on how to build a new-age business and survive in a dynamic world.

From how to network if you’re a shy person to the truth behind work-life balance, this book tells it like it is.

An indispensable book for the Indian woman who wants to prove everyone wrong.

Title: She’ll Never Make It

Author: Masoom Minawala

Publisher: Juggernaut Books

Publication Date: April 15, 2024

Length (pages): 216 pages

Genre: Personal Development

Rating: 6.3/10

Rating: 6 out of 10.

Key Themes:

  • Overcoming challenges
  • Beating inner doubt
  • Embracing resilience

What the book talks about:

This book helps readers explore the author’s authentic personal experiences, while also sharing many insights for creating a new-age business, especially focused on influencer business and startups. It talks about essential topics of today, like say “networking” directed toward all of us who tend to be more introverted and tackle daily challenges of balancing work and personal life. Since Masoon herself belongs to the wide ambit of ambitious Indian women, this books also acts as a memoir and guide to equip the readers with practical advice and inspiration.

The book is divided into 8 chapters, rolling through her entire journey, right from the beginning of her first internship to her journey of motherhood. A very tiny book that encapsulates the essence of fighting against traditional thought processes.

Key Takeaways:

  • It’s okay to screw up. You’re only young and wild once.
  • What you tell yourself becomes your reality. Self-talk is less talked about but it matters greatly.
  • It’s okay to not let other people’s understanding of you pave the way you think about yourself.

Who Should Read This:

This book is absolutely ideal for young women who are driven by ambition and want to make something out of themselves in this cut-throat world. It is also a book for women who judge themselves too harshly and tune in to the voices and opinions of others, while letting their own thoughts fade into the background.

Favorite Quote:

“It may be the people closest to you or just outside your innermost circle who will find a change in direction and motivation in you the hardest to swallow and cheer. Basically, they think they know you.”

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